Privacy policy

Last updated: 06 June 2025

This Privacy Policy describes how Blaire Maison (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase at Blaire Maison.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, revise the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources as outlined below. The information we collect and use depends on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect to communicate with you, deliver or improve the Services, comply with legal obligations, enforce applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The type of personal information we obtain depends on how you interact with our Site and Services. When we use the term “personal information”, we mean data that identifies, relates to, describes, or could be associated with you. The sections below outline the categories and specific types of personal information we collect.

Information You Provide Directly

Information you provide through the Services may include:

  • Contact details, including your name, address, phone number, and email address.

  • Order information, including your name, billing and delivery address, payment confirmation, email address, and phone number.

  • Account information, including your username, password, security questions, and other account security details.

  • Customer support information, including communications you share with us, such as when contacting us through the Services.

Some features of the Services may require you to provide certain personal information. You may choose not to provide this information, but doing so may limit your ability to use those features.

Information We Collect Automatically

We may also automatically collect certain information about your interactions with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, such as device data, browser data, network connection data, IP address, and information on your interactions with the Services.

Information from Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect data on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Payment processors who collect payment data (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your order.

  • Advertising and analytics partners, or technology providers who use tracking tools (such as cookies or web beacons) when you interact with our Site or our communications.

All information collected from third parties will be handled in accordance with this Privacy Policy. See also Third-Party Websites and Links below.

How We Use Your Personal Information

Delivery of Products and Services

We use your personal information to provide the Services under our contract with you, including processing payments, fulfilling orders, sending account or transaction notifications, managing your account, arranging shipping, facilitating returns and exchanges, and supporting related features.

Marketing and Advertising

We may use your personal information for marketing purposes, such as sending promotional emails, texts, or postal mail, and delivering targeted advertisements. For UK residents, the legal basis is our legitimate interest in promoting our business under Art. 6 (1)(f) UK GDPR.

Security and Fraud Prevention

We use your personal information to detect, investigate, or act on fraudulent or unlawful activity. You are responsible for keeping your account credentials secure. If you suspect your account has been compromised, please contact us immediately. For UK residents, this processing is based on our legitimate interest in maintaining a secure website (Art. 6 (1)(f) UK GDPR).

Communication and Service Improvement

We use your personal information to provide support and improve our Services. This is based on our legitimate interest in offering effective service and maintaining our relationship with you (Art. 6 (1)(f) UK GDPR).

Cookies

Like many websites, we use Cookies on our Site. Details about the Cookies we use in connection with Shopify are available at: https://www.shopify.com/legal/cookies.

You can manage cookies through your browser settings. Note that deleting or blocking cookies may impact your experience and limit functionality. Blocking cookies may not fully stop us or third parties from sharing information.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • Vendors and service providers performing services for us (e.g., IT, payments, shipping, support, analytics).

  • Business and marketing partners, in accordance with their own privacy policies.

  • With your consent, such as sharing information to fulfill a request or via social login features.

  • Within our corporate group, as part of running our business.

  • In connection with business transfers, legal obligations, or to protect our rights or users.

We disclose the following categories of data:

Category Recipients
Contact and account info Vendors, business/marketing partners, affiliates
Order and support info Vendors, business/marketing partners, affiliates
Usage and geolocation data Vendors, business/marketing partners, affiliates

We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics about you.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy or security of these sites. Any information shared in public areas or social media platforms may be visible to others.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from those under 16. If a child has provided us personal data, please contact us to request deletion.

Data Security and Retention

No method of transmission or storage is fully secure. Please avoid sending sensitive information via insecure channels.

We retain personal information as needed to provide Services, comply with legal obligations, and resolve disputes.

Your Rights

Depending on your location, you may have rights under applicable laws, including:

  • Right to access: Request what personal information we hold and how we use it.

  • Right to deletion: Ask us to delete your personal information.

  • Right to correction: Ask us to correct inaccurate personal information.

  • Right to portability: Receive your data or request we transfer it to another party.

  • Right to opt out of sale/sharing: Ask us not to “sell” or “share” your data or use it for targeted advertising.

  • Right to restrict processing

  • Right to withdraw consent

  • Right to appeal

  • Right to manage communications

You may exercise these rights via our Site or by contacting us.

We will not discriminate against you for exercising these rights. To verify your identity, we may request information such as your email or account details. You may designate an authorized agent to act on your behalf.

Complaints

If you have concerns about how we handle your data, contact us using the details below. If unsatisfied, you may file a complaint with your local data protection authority in the UK or EEA.

International Users

Your data may be transferred and processed outside your country, including by third-party providers. Where required, we rely on standard contractual clauses or equivalent safeguards for international transfers, including those approved by UK authorities.

Contact

If you have questions or wish to exercise your rights, please email us at info@blairemaison.com or call us at +447830973574.

In accordance with applicable data protection law, unless otherwise stated, we are the controller of your personal data.

Contact Information

Shop name: Blaire Maison (part of WOUT LLP)
Company Name: WOUT LLP
Legal form: Legal policy
E-mail: info@blairemaison.com
Phone: +447830973574
Address: 32 Kinburnstreet, SE16 6DW LONDON, United Kingdom.

Commercial register number: OC452365
Tax Identification Number: 5161687202

👉 WOUT LLP on Companies House

Customer service opening hours (GMT+1)
Monday - Friday: 09:00 - 18:00
Saturday & Sunday: Closed